We didn’t set out to build education software.
In fact, when we left our roles as leaders in an independent schools group to start our own company, we thought we were leaving the world of strategic development plans, audit actions, and inspection frameworks behind.
We were wrong.
The Familiar Weight of Responsibility
Coming from education, we knew the drill. The endless cycle of planning, auditing, reporting, and implementing. School Development Plans that looked brilliant on paper but somehow never quite translated into the day-to-day reality of school life. Compliance audits that generated lists of actions that needed “someone” to own them. Ofsted recommendations that required immediate attention whilst still maintaining everything else that kept the school running.
We’ve lived through the 4 AM moments of wondering: “How are we actually going to deliver all of this?” The spreadsheets that multiplied. The action plans that sat in shared drives. The nagging feeling that important work was slipping through the cracks—not because anyone didn’t care, but because there was simply too much to hold in your head.
A New Challenge, Same Old Problems
When we launched our startup, we expected things to be different. Simpler, perhaps. We had a clear vision, strong goals, and the freedom to make our own decisions.
What we hadn’t anticipated was that running a business would present exactly the same operational challenges we’d faced in schools—just in a different context.
Suddenly, we were responsible for:
- Product development roadmaps
- Marketing strategies
- Compliance requirements
- Financial planning
- Customer acquisition goals
- Quality assurance processes
All the things that weren’t our area of expertise. All the things that still needed doing.
We found ourselves with clear strategic objectives but no systematic way to break them down into actionable steps. We knew where we wanted to go, but the path from “strategic goal” to “completed outcome” felt frustratingly unclear.
The Lightbulb Moment
That’s when we realised we were experiencing exactly what we’d felt in education—but with fresh eyes.
The problem wasn’t unique to schools. It was universal.
Strategies fail when there’s no bridge between intention and execution.
Whether you’re implementing a school improvement plan or launching a new product, the gap is the same: How do you turn a strategic objective into a structured, trackable plan that actually gets delivered?
We started building Track That Plan for ourselves—a way to paste in a goal and get back a complete roadmap with phases, tasks, owners, and timelines. Something that would stop us spinning and start us delivering.
Full Circle
As we developed the tool, we kept thinking about our former colleagues still working in schools. The deputy heads coordinating improvement projects across multiple teams. The business managers turning audit recommendations into systematic implementations. The headteachers trying to evidence progress whilst keeping a hundred plates spinning.
We realised we hadn’t left education behind at all. We’d just built the exact solution we’d needed when we were still in leadership roles.
Understanding the Real Challenge
Schools don’t struggle with vision. They struggle with execution.
You know what needs to happen:
- The health and safety, and safeguarding audits have given you clear actions
- Your SDP is full of strategic intent
- The local authority, MAT or Group leadership has shared their priorities
- Ofsted’s recommendations are sitting in your inbox
But how do you deliver on all of that whilst running the school day-to-day?
How do you break big priorities down into manageable steps? Assign clear ownership? Track progress across multiple initiatives? Evidence delivery for inspectors, governors, or external partners?
That’s where most plans fall apart—not in the writing, but in the doing.
What We’ve Built
Track That Plan doesn’t replace your strategy. It gives you the missing execution layer.
It takes your objectives—from SDPs, audit reports, inspection outcomes, or strategic frameworks—and turns them into structured, trackable action plans. With AI assistance, you can paste in a goal and get back a complete roadmap in seconds.
No complex setup. No endless planning meetings. Just the systematic approach to delivery that busy school leaders need but rarely have time to create.
Why This Matters
We’re not just another software company trying to “disrupt education.” We’ve been where you are. We’ve felt the weight of responsibility for outcomes that depend on flawless execution with limited time and resources.
We built Track That Plan because we needed it ourselves. And we’re sharing it with schools because, honestly, education leaders deserve tools that make their impossible jobs a little more manageable.
No hype. No jargon. Just practical help for people doing important work.
